by Mariam Nundu

Created on: July 14, 2008   Last Updated: March 12, 2009

Deciding the winner between this battle of shopping networks is surprising easy. Granted both QVC and HSN have earned their share of customers and success (and will continue to in the future). My choice for the winner will have to be QVC although my experiences with both channels has been on average very satisfactory. Let me start with a brief introduction on how I first joined QVC, before further detailing my reasons for awarding the winner's title to this network.

A colleague of mine introduced me to QVC. I remember she was wearing a beautiful perfume on that day at work and I wanted to know where to buy it. She told me that she had bought it from QVC. I looked at her puzzled as at that time, I had not heard of QVC. So she told that it is a shopping channel and that it was the best channel she ever used. A shopping channel! I was rather sceptical of shopping channels and Internet buying in general. She knew this about me of course and promised me that QVC was different. "How ?" I asked, she replied it does what it stands for. "It gives the customers Quality products at competitive Value and its Convenience. That's why its called QVC". Well I still had some reservations about this QVC channel. I had heard many companies before with very encouraging slogans, which did not live up to their promises. I did decide to give this QVC a go simply because I found out that the perfume she had on was not available anywhere else and I really wanted it. Anyway to cut a long story short I have been a customer of QVC for over seven years now.

So what makes QVC so special? To me there are a number of things that makes QVC the best shopping channel. Perhaps the best answer is that QVC really delivers, it does exactly what it says on the bottle so to speak. Let's start with the Q for quality. QVC tests the products before they accept them on their show to ensure that they meet the high standard required by QVC. These products are tested also to ensure that they do what they claim to do. This way the products the products that fail the test, as it where, are rejected by QVC. This testing system benefits both QVC customers as well as the QVC brand in that the customer gets the best quality products and QVC brand is protected from negative publicity, loss of customers and so on. This approach of testing products independently has in a major way been responsible for both the growth of QVC, which has expanded with branches in America and Canada and continues to expand, as well as

• 1
• 2
• 3
• 4
• Next Page >>