by Cherelynn Baker

Created on: July 13, 2008

Newsflash! Battery Operated mascara for the bold and the lazy.

Makeup is changing history again!
Technology and science keep advancing society and makeup is on the cutting edge of it!
There are some new mascara products coming out and just may be a fit for thrill seekers and lazy eye makeup appliers.

This is the stuff of science fiction and what I would think Japan would come out with first, but nope, good ol' Estee and Lancome are battling it out to corner the market in battery operated mascara.

There is obviously a market for the product because two of the world's largest cosmetic conglomerates, Estee Lauder and Lancome, are launching their own versions of the mechanical mascara.

Reports are coming out that Estee Lauder will launch first, in mid-July, with their battery-operated, vibrating TurboLash All Effects Motion Mascara. Retailing for $30, the mascara will vibrate at 125 micropulses per second. Just what is a micro pulse? I don't know, but will soon find out!

Lancome is creating a similar mechanical product, called Oscillation, that vibrates at no fewer than 7,000 vibrations per minute.

Okay, I'm thinking there are going to be benefits, such as the massaging effect of the motion may increase circulation to the eyelash follicle and result in thicker lashes? Like a Sonicare toothbrush is so good for your teeth and gums because of the manipulation it does.

Either way, the launch dates are weeks away, so get your cash or credit in hand and get ready to be the first to report on this bleeding edge of cosmetic technology!
If you think back to history and the days of ancient Egyptians who used berries, tar, and forms of paint that was used in murals to also color their faces, you can wonder if they said at that time " we are on the cutting edge of cosmetic technology!".

When cake eyeliner and mascara came out, I'm sure the same phrase was uttered. In centuries past, all walks of nationalities, there have been cosmetic inventions and uses of household items to create a made up face. I find it odd that there is even a debate about whether women are considered beautiful with or without makeup. That debate has been raging since the first fig leaf went on. Ancient civilization ladies plaited there hair, put jewels and gold to adorn their bodies, soaked there skin in perfumed oils and literally painted on their faces.

In the wide world of cosmetics, someone is always creating a fresh new look, redefining beauty and how we apply it.
If battery operated mascara is the wave of the future, I say surfs up.

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