Channel Button

There are 10 articles on this title. You are reading the article ranked and rated #3 by Helium's members.

Style & Beauty   >

Makeup

Get a Widget for this title

The wide world of cosmetics

Newsflash! Battery Operated mascara for the bold and the lazy.

Makeup is changing history again!
Technology and science keep advancing society and makeup is on the cutting edge of it!
There are some new mascara products coming out and just may be a fit for thrill seekers and lazy eye makeup appliers.

This is the stuff of science fiction and what I would think Japan would come out with first, but nope, good ol' Estee and Lancome are battling it out to corner the market in battery operated mascara.

There is obviously a market for the product because two of the world's largest cosmetic conglomerates, Estee Lauder and Lancome, are launching their own versions of the mechanical mascara.

Reports are coming out that Estee Lauder will launch first, in mid-July, with their battery-operated, vibrating TurboLash All Effects Motion Mascara. Retailing for $30, the mascara will vibrate at 125 micropulses per second. Just what is a micro pulse? I don't know, but will soon find out!

Lancome is creating a similar mechanical product, called Oscillation, that vibrates at no fewer than 7,000 vibrations per minute.

Okay, I'm thinking there are going to be benefits, such as the massaging effect of the motion may increase circulation to the eyelash follicle and result in thicker lashes? Like a Sonicare toothbrush is so good for your teeth and gums because of the manipulation it does.

Either way, the launch dates are weeks away, so get your cash or credit in hand and get ready to be the first to report on this bleeding edge of cosmetic technology!
If you think back to history and the days of ancient Egyptians who used berries, tar, and forms of paint that was used in murals to also color their faces, you can wonder if they said at that time " we are on the cutting edge of cosmetic technology!".

When cake eyeliner and mascara came out, I'm sure the same phrase was uttered. In centuries past, all walks of nationalities, there have been cosmetic inventions and uses of household items to create a made up face. I find it odd that there is even a debate about whether women are considered beautiful with or without makeup. That debate has been raging since the first fig leaf went on. Ancient civilization ladies plaited there hair, put jewels and gold to adorn their bodies, soaked there skin in perfumed oils and literally painted on their faces.

In the wide world of cosmetics, someone is always creating a fresh new look, redefining beauty and how we apply it.
If battery operated mascara is the wave of the future, I say surfs up.

Learn more about this author, Cherelynn Baker.
Contact this writer Click here to send this author comments or questions.


Below are the top articles rated and ranked by Helium members on:

The wide world of cosmetics

  • 1 of 10

    by Sasha Cooper

    The wide world of cosmetics has come a long way from door-to-door sales women and a limited selection of products at exclusive

    read more

  • 2 of 10

    by Jennifer Eblin

    Cosmetics have long been the basis for personal expression, and to give women a way to change their appearance quickly. This

    read more

  • 3 of 10

    by Cherelynn Baker

    Newsflash! Battery Operated mascara for the bold and the lazy.

    Makeup is changing history again!
    Technology and science keep

    read more

  • 4 of 10

    by Alison Jerabek

    For centuries, cosmetics have been used to enhance, entice, and ensnare. Smoldering kohl gave Cleopatra her bewitching eyes,

    read more

  • 5 of 10

    by Barbara Mitchell

    Down through the ages both men and women have used cosmetics to make themselves more attractive. The ancient Egyptians are

    read more

View All Articles on:
The wide world of cosmetics

Add your voice

Know something about The wide world of cosmetics?
We want to hear your view. Write_penWrite now!

Helium Debate

Cast your vote!

Does sunscreen really work?

Click for your side.

100468

Featured Partner

Charity Music

Charity Music is a nonprofit public service organization that loans musical instruments free of charge to individua...more

What is Helium? | Buy Web Content | Contact Us | Privacy | User agreement | DMCA | User Tools | Help | Community | Helium’s Official Blog | Link to Helium

Helium, Inc.
200 Brickstone Square Andover, MA 01810 USA