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do have degrees in I/O Psychology. This has mainly to do with the fact that it is a new and changing field, and the APA is having to change along with it, although sometimes behind the wheel. At this point it is really only a guideline that those in the field of I/O psychology might look to for guidance and ethical decision making, but they are not required to adhere to it or any specific criteria for practice. As a result there is talk of new criteria and legislation that will require anyone practicing coaching or I/O Psychology to adhere to ethics standards as is the case with other fields of psychology.

However, as mentioned prior, there is a large push to include I/O Psychology as part of the APA. In response to this, Division 14 of the APA was established to begin including this field of I/O Psychology as part of the association. A clear definition of the field is beginning to emerge, with the University of Waterloo (2007) creating a very clear description of the characteristics of the field of I/O Psychology. Their interpretation of the field is:
Industrial Organizational Psychologists are versatile behavioral scientist specializing in human behavior in the work place. Industrial-Organizational (called I-O) Psychologists recognize the interdependence of individuals, organizations, and society, and they recognize the impact of factors such as increasing government influences, growing consumer awareness, skill shortages, and the changing nature of the workforce. I-O Psychologists facilitate responses to issues and problems involving people at work by serving as advisors and catalysts for business, industry, labor, public, academic, community, and health organizations. They are Scientists who derive principles of individual, group, and organizational behavior through research; Consultants and staff psychologists who develop scientific knowledge and apply it to the solution of problems at work; and Teachers who train in the research and application of Industrial-Organizational Psychology.

The new self-empowerment movement and the desire for self-help fixes within our society have driven much of this trend. A person can find a person to coach them through just about any situation as well as a book or system to also work them through it. People can now find a coach to work them through personal issues as well as career and education issues, with many trained coaches understanding an using an 8 point psychological coaching schematic (Auerbach, 2001) . In addition,

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