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the nearest weekend to the first and third days of the month, as this is usually the time of month most people are paid. The next best days would be the weekend closest to the fifteenth and twentieth days of the month, as these are the most common paydays. It is better to hold a sale for two-three days, as this gives more buyers the opportunity to make it to your sale. Although some people do hold sales during the week, weekends are usually better for attracting the most customers, due to most people have more free time on weekends. However, family holiday weekends, like Christmas, Fourth of July, and Easter, are poor choices, as people are too busy to shop much. Once you have set the date, stay committed to that date! Make sure you allow yourself enough time to advertise, to find a good location, and to get all the items prepared. It's important to pick a date that is convenient to your customers, but it must also be convenient to you! Be sure to make a backup plan in case of bad weather, or an emergency arises, such as an illness occurs. Set up an alternative location, provide shelter from the weather for your customers and wares, or set up a rain check day in case of bad weather. Also, consider having someone else help with the sale. This way each of you can take breaks when needed. Make sure there will be someone available to run the sale in the case you have an emergency and can't make it on the date set. No one will appreciate driving miles to get to your advertised sale, just to find out it was cancelled at the last minute!
The third step is to choose a good location for the event. Although it may be more convenient to you to have it at your own home, it may not be the best place in regards to making a profit. The most successful sale is the one held where people can find it easily. Let's face it. Most people are impulse buyers. They are more likely to stop and shop if a garage sale is set up in a corner parking lot, with easy access to it, than if it is on some residential street, with very little parking and no easy access. Besides, the more visible a sale event is, the more people will stop by, even if they didn't see any advertisements for the sale. In addition, if held close to a commercially zoned area, a customer can run other errands on the same trip. Who knows? Maybe after spending hours searching through a mall or department store will put them in the mood to look through your items for that bargain they didn't find elsewhere. On the other
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