by Martin Dansky

Created on: June 27, 2008

When an artist is trying to sale his wares he better be sure he has a marketing sense. Most artists I have met have little real experience with the marketing world but there are a good percentage of people who acquire that sense by taking small business courses so as to sell themselves properly. Those courses will advise the painter on preventive measures so that he will avoid loss. Here learning how not to spend frivolously is one sure way of putting your money where it counts.

Now I went through the trouble of putting my paintings up for sale on Ebay but found out that the artist has to pay for the space he uses on the site. Now this is a good scheme to get exposure but if the artist wants to come away with a profit, he had better consider the cost of having the site host his paintings. What I did not like about the web advertisement besides the cost was the presentation; the paintings appear in a list among other artistic works. Being on a large search engine has its advantages because Ebay has developed a name for itself but the disadvantage is unless the artist can come up with something original, his work is not going to stick out from the rest. The result is that some good work often gets overlooked
If the artist is going to chose a site to sale his works he should know that people do prefer to see the painting directly. Many like the idea of standing up close to a painting to see its composition and texture clearly. Websites are getting close to seeing the real thing but there is nothing like seeing it first hand without the polished look it will have on a digital image screen. He should then look into sites that have the best ratings. A site with a counter will be a good indication of how many potential buyers visits it in order to buy. So this is something for the artist to look for on a website when choosing one to host his artwork.
One art site was set up which allowed the artist to set up a mock room with his picture hanging on a wall surrounded by furniture and the like. It offered an idea of an interior decorated room. This sort of site would be something to look into especially when the buyer is interested in matching a painting to the upholstery of his couch. Now this might be a total turn off for the artist who considers his work as independent of home furnishings. However it is the buyer who is going to pay money for his work so both parties should be satisfied. At least the person is getting exposure.
Serious exposure is better than none and

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