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Assessing the ethics of rewarding financial advisors

Ethics means a set of principles of right conduct. Ethics deal with the moral principles of an individual. It is a set of values relating to the human conduct, with respect to what is right and what is wrong.

In sales job, such as financial advisors (insurance agents) and property agents, there are a set of code of conduct and ethics to follow and adhere to. Financial advisors are people who earn a living by helping their customers/clients in financial planning. In the past, people who sell insurance are called insurance agents. Nowadays, insurance agents are being addressed more professionally as Financial Advisors. They no longer sell merely just insurance policies alone. They have to take a lot of exams and according to what qualifications and certification they have, they are able to sell investment products such as bonds and unit trusts, in addition to their normal range of insurance products.

Financial advisors can have three types:
1. Financial advisors working as associates under a company, getting paid solely based on their performance basis. These advisors represent their company in selling the company's products and get paid through commissions basis (depending on the size of the amount of investment and types of products ).
2. Financial advisors working as salaried workers in a company. They have a fixed pay job. They have targets to meet, beyond which they earn extra bonuses. These people mostly work for the banks.
3. Independent Financial Advisors who act as brokers. They are paid according to what they sell, very similar to the first type of financial advisors. They earn their living surviving based on the commissions they earn from their products sold. Some others choose to charge their customers based on a fixed sum of money, something like service charge - just like when you consult a doctor, you need to pay consultancy fee. Independent Financial Advisors are different from the first type of Financial Advisors in that they can represent a number of companies. This means that their products are more diversified, not restricting to just a company alone. So when it comes to advicing you on products, they might offer you more options.

Nowadays, Financial advisors can cover people like property agents as well. It is a term used to describe people who advices monetary matters. Property agents are also paid very similar to insurance agents, however I have not heard of Independent Property Agents yet. So both insurance and property agents can be paid


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Assessing the ethics of rewarding financial advisors

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