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I don't know about you, but as a consumer I'm starting to find most advertising to be old and used up. Rarely does a commercial catch my attention these days. I virtually ignore ads in magazines. And you better just forget about listening to a radio ad while in the car with me, because I would rather watch paint dry. I don't think I'm alone here either. People are tired of the constant bombardment. Sure, we definitely live in a consumer driven society, but does that mean that during 90% of our waking hours we should be required to take notice of every last product or service trying to be sold in this country? Clearly I don't think so, but advertisers do. And it must be working, or they wouldn't do it. But honestly, how much longer can it continue to work like this? Human beings are intelligent creatures, we will figure out a way to avoid the bombardment. Of course, advertisers will also figure out a way to slip those products back into our lives as well. Perhaps it is a bit of a cat and mouse game, where no one is ever a clear winner.

So where is the future of advertising going these days? In my opinion, in order for them to continue to be effective, advertisers are going to have to start taking a much more covert approach in their efforts to place products in front of consumers. We're all avoiding those pesky ads simply because we know what they are. If advertisers can find sneakier ways to pander to the masses, the better off they'll be.

Take television advertisement for example. Think of all the ways we have to avoid watching commercials. When I sit down to watch something, I very often find another show that I can flip to when a commercial comes on. Why waste those precious 2 or 3 minutes watching some chick flip her hair and try to sell me shampoo when I could be watching some guy flip a house? The choice seems clear to me. Of course, that method doesn't even compare to what some people do. I personally know someone who doesn't watch any TV programming until after she has recorded it on her DVR. Her implicit intention is to avoid commercial altogether. Now tactics like that have go to be hurting advertisers. What do you do if you can't get people to watch your commercials? Well, logically it would seem they need to find a way to slip the commercials into the actual programming. I wouldn't be surprised to see more and more product placement pop up in programming. I've already noticed quite an increase in recent years.

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