Channel Button

There are 8 articles on this title. You are reading the article ranked and rated #1 by Helium's members.

Business   >

Website Marketing & SEO

Get a Widget for this title

Basic rules of Internet marketing for small businesses

by Kelly

When you enter the Internet Marketing game, you will quickly find that there is more to it than just marketing. In fact, the term 'Internet Marketing' has taken on several new and varied meanings over the past ten years.

Today, an Internet Marketer must not only market products and/or services, he or she must also conduct market research, become the senior copywriter in his or her company, become a graphical artist and web designer, become a professional writer, secretary, accountant, product developer, and so much more.

With that said, there are some basic rules that you must follow in order to be successful in the Internet Marketing arena, and to effectively wear all of those various Internet Marketing hats. Here are eight basic rules for Internet Marketing:

1. Befriend the competition. If you aren't sure who the competition is, just look around and find the first available Internet Marketer. Regardless of what other marketers are selling, they really are your competition. The niche doesn't matter in this case...we are all fighting for that edge, but we can do it in the friendliest, most helpful ways.

2. Outsource whenever possible. You can't do it all yourself. You may have to do most of the work yourself in the beginning, but as you are able to, outsource as much of the work as you can. Not only will you benefit with the time that you are freeing up, but you will also be helping out a freelancer in most cases. You will be amazed at the good Karma that comes from this.

3. Develop Processes. For everything, there must be a process. That process must be tested and documented. Without this, you will waste loads of time. You will have trouble understanding what is working, and what is not working. Develop processes, test them, document them, and change them only when it becomes necessary to do so. Use the Wash, Rinse, and Repeat mentality.

4. Be productive. It's easy to lose track of time when your work requires the use of the Internet. Internet Marketing entails so many things, and networking is a big part of it. We can easily get lost in those networking endeavors, to the point where we aren't getting any other work done. Make a schedule. Have a plan. Set time limits. Stay focused.

5. Narrow down your niche. Do you know how big the Internet is? Nobody does. It's bigger than anyone can really imagine. It has no boundaries, and therefore, your niche must have boundaries. Otherwise, you are marketing to the entire world in an atmosphere that is immeasurable, which you


Below are the top articles rated and ranked by Helium members on:

Basic rules of Internet marketing for small businesses

  • 1 of 8

    by Kelly

    When you enter the Internet Marketing game, you will quickly find that there is more to it than just marketing. In fact,

    read more

  • 2 of 8

    by John W. Paulus

    The Internet can be a wonderful place for small businesses to promote their products and services. There is a near-limitless

    read more

  • 3 of 8

    by K Lochery

    How can you use Internet Marketing?

    Thinking of using Internet Marketing? Here's how!

    Internet Marketing - A great scheme with

    read more

  • 4 of 8

    by Melanie Marten

    To the beginning online business owner, the realm of internet marketing may seem like a vast impenetrable jungle of choices

    read more

  • 5 of 8

    by Lesleyk

    When starting an online business, remember that it is precisely that, a business. It is important that it is treated the

    read more

View All Articles on:
Basic rules of Internet marketing for small businesses

Add your voice

Know something about Basic rules of Internet marketing for small businesses?
We want to hear your view. Write_penWrite now!

Helium Debate

Cast your vote!

Are SEO consultants worth the money?

Click for your side.

122042

Featured Partner

Masons

Washington, D.C. Masons, members of the Free and Accepted Masons of Washington, D.C. Freemasonry is first and foremos...more

What is Helium? | Buy Web Content | Contact Us | Privacy | User agreement | DMCA | User Tools | Help | Community | Helium’s Official Blog | Link to Helium

Helium, Inc.
200 Brickstone Square Andover, MA 01810 USA