by Kelly

Created on: June 14, 2008

While MySearchFunds may sound great - or possibly even 'too good to be true' - at the moment, "Paid to Search" companies have historically failed, no matter how healthy the companies seemed to be after they launched.

The first was AllAdvantage, which showed really great potential in 1999, and on into the year 2000, when the company had millions in assets. Even with those millions of dollars in assets, the company failed after just eighteen short months. The companies that followed AllAdvantage's lead soon failed as well, if they didn't fail earlier. The owner's of AllAdvantage even started a second company, by a different name, with the same concept...which also failed.

What 'surfers' found was that if they were paid at all, they were paid very little. Hours that your surfing counts are extremely limited, and of course the amount that you are earning per hour is very low.

In light of the fact that the owner's of AllAdvantage started that second company, with the same concept, and the same business model, is an indication that those who run such companies are in it for the short-haul, as opposed to the long-haul. They are in it to make what they can, as fast as they can, before the client's who are advertising with them, and the surfers who are 'working' for them catch on, and that business ultimately fails as well.

The powers that be at these companies have numerous reasons that they give for the failure of the concept, but there is one crucial factor: People are surfing in an attempt to make money. The ads being served up to them are rarely targeted correctly, and these surfers, who are only looking to make money - and not to spend it - are not motivated in any way to actually click on the ads and spend their hard earned money, or even their easily earned surfing money.

However, another problem exists for these paid to surf companies as well. There will always be numerous people looking to make as much easy money as they can, and this leads to rampant 'cheating.' It didn't take long for home-made applications to appear that would simulate usage - where the surfer only had to leave his or her computer turned on, and their surfing hours would rack up whether they were actually there or not. This resulted in added expenses for the paid to surf companies, because they were forced to develop and implement anti-fraud applications in their software, and typically, hackers, or fraud software developers, are much faster then the companies in this area.

MySearchFunds is operating with the same concept, and the same business model as all of these other failed companies. While surfers may make a dollar or two here or there, they won't make much, and they won't make it for long - and there are much better ways to make a significantly higher income online.

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