by Odunuga

Created on: June 11, 2008

THE SECRETS OF FULFILLMENT AND RELEVANCE

The place of positioning for relevance cannot be overemphasized.
Why was Jesus preaching from the mountain top? Why not from the valley? It is written that: No man lights a candle and puts it under a bushel. Since voice can travel better through distance from mountain peak than from plains. He could even be seen on the cliff better than from valley depths. Voice travels through thickets to the plains while standing or sitting on mountain top. Thereby he can reach more people.

Why did Jesus go into the synagogue on Sundays? Is it not to find receptive audience in an organized setting? Where he knew can have access to reach more people who will be attentive to His message?

Why was Jesus going around villages, traveling through towns preaching? He once said let us cross over to the other side that I may preach over there also. Is it not to reach out to those who could not come over to him? Is it not to get across to those who are un-reached?

The moral lesson is this: Take your product, service, message to your un-reached category. Take the product or service to your customer wherever they are. Beating down their transportation cost is an incentive, a way of encouraging their patronage.

True relevance cannot be dissociated from getting involved in people's lives.
We cannot be influential, if we cannot communicate with people.
No wonder He was the greatest man who ever lived. You are great with regards to the people you have helped, affected, impacted and influenced. Greatness and influence cannot be separated.

To be truly relevant, we need to influence the nation's economy from our own corner. We need to be employers of labor. We must create unique information; provide relevant services and product for people. Whatever it is we offer must be needed. We must reach out beyond local markets to international market to affect the Gross domestic product (GDP) and the Gross National product (GNP) of the country.

We must set up a standard of excellence. If we must do all that; we must ask the right questions from our self and our team. We must ask what it takes to get there. We must ask what the requirements are.

Jesus place was on the move; wherever there was a need, wherever there were people, wherever there were lost victories, dashed hopes, broken dreams, helpless lives and hopeless situations. He was committed to lives. He was about the heavenly Father's business. It was this art of commitment to the task given. It was that urgency to

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