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a rhetorical question can backdoor the reader with a subtle emotional draw.

Also, try to slip in anecdotes whenever possible. Personal stories or examples connect your argument to a human interest. Write in an active voice and appeal to the reader's emotions. Ask yourself, what would cause me to get emotional over this issue? Then find a way to convey this to the reader throughout your work.

Pathos is the most effective component of the three because humans are creatures of emotion. Logos taps the minds, Pathos touches the hearts. This can be a deadly combination in the realm of persuasion.

Every single element that goes into being a good persuasive writer will fit into one of these components. By effectively infusing credibility, logic, and emotion into your work you will guarantee a persuasive piece.

It would also be extremely beneficial to anyone looking to become a great persuasive writer to study the greats. Whether you agree with their philosophies or not, it would behoove everyone to study the works of Martin Luther King Jr., Ayn Rand, Henry David Thoreau, John Locke, Plato, Aristotle, and Patrick Henry, to name a few. All these individuals effectively utilized the mechanisms of persuasion to press their own unique philosophies, and so can you. Write with all your passion.

Learn more about this author, Ryan Headley.
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