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I'd rather go naked than wear fur!

For many years now, the fashion industry has been under scrutiny for using real fur due to the slaughtering of animals on fur farms. Although fur farms and suppliers insist that their animals are kept and skinned in the most pain free way possible, recent undercover reports have shown a very different story. PETA (People for the Ethical Treatment of Animals) is constantly campaigning to try and give the animals that we all live with a better chance at life. There is an endless supply of celebrity and media attention based on real fur being used in society and gracing the catwalks. In this report, the fur industry will be uncovered and the dubious question will be yours to answerto fake it or not to fake it? History of Fur.

Fur has been around the world, since the Stone Age where humans wore it to keep themselves warm in the bitter cold weather and also for protection. Fur was worn in Ancient Egypt to show both wealth and status of a certain people, such as pharaohs. In Greece fur was worn as a dress code for battles and also for interior decoration.

Fur clothing was mostly layered up and worn outdoors but it was quite common to wear indoors too. Today, fur trade is used to help support a lot of different lifestyles and cultures from the aboriginal Canadians to the Afghans who live in remote regions with less commercialised areas.

The fur coat that we know as a fashion staple today originated from the Victorian era, in the late 19th century. It used to be more common to wear fur only

on the insides of the clothing, until designers made fur more fashionable to wear on the outsides and as trims. It was French Designer Paul Poiret who made fur more renowned, through using large quantities of it his collections in the 1900's. In the 1950's, lots of designers began to experiment with more casual garments. They started to explore new designs and innovations in re-making the ever famous fur coat'.

Introduction to the fur industry

Today fur is used globally and serves many different purposes ranging from clothing, decoration, a means to keep warm and the construction of huts and even bedding in certain foreign countries. Fur is a luxury item that most people see as an exclusive thing to have in their home or indeed in their wardrobes. It is widely used in Couture fashion shows and designers seem to favour it greatly in the colder, winter months. Fur used for men's clothing was also on the rise, it became very popular when used in the famous

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