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Women entrepreneurs and franchising

by Neal Acito

Created on: June 03, 2008   Last Updated: January 29, 2012

When it comes to franchise opportunities, women have a distinct advantage over their male counterparts. While many franchises appeal to both sexes, there are far more opportunities that appeal to women. Even if there weren't, some 80% of household purchases are made by female consumers. The savvy entrepreneurial woman is, therefore, in a real position for success.

But what is the right fit for you? Let's start with your personality traits and try to match up some franchise possibilities.

CREATIVE GENIUS

The creative individual is good with colors, fashion, style, and understands spatial relationships and balance. Franchise businesses include, Home Decor, Photography, Embroidery, Wedding Products and Services, and Specialty Clothing.

MENTOR

The mentor is the one everyone turns to for advice. Many who run these types of franchises are former teachers or people with Human Resources experience. Life Coaching, Tutoring, Business Recruiter, Resume Services, and Sports Camps are possibilities.

HEALTH NUT

Are you reading this in sweats with a water bottle in hand? Chances are you'd be interested in a Tanning Franchise, Health and Fitness Coaching, or Dietary Consulting. Let's face it, you're at the gym all the time anyway.

CAREGIVER

We always seem to immediately jump to Childcare Franchises. But children aren't the only part of the population in need of service. Opportunities for Senior Care Services are growing rapidly as well. Experience in health care is a plus. But, even if you're lacking in experience, many franchises offer training to help you get started. A loving heart, however, is a prerequisite.

BEAUTY EXPERT

Not only are there many consulting franchises but there are the products to go with them. Hair Care, Makeup, and Skin Care are but a few types of franchises available. Here's where "word of mouth" really takes off. If you're a butterfly at the center of the social universe, a Beauty Franchise is a natural fit.

LAW AND ORDER

Do you bust down doors like Mariska Hargitay? Private Investigation is another growing field that is in desperate need of women. Identity Theft and Credit Repair franchises could also use a woman's point of view considering the fact that many women themselves are victims.

PET LOVER

Everybody loves their pet. They want the best for what they consider a "member of the family". If you're a pet lover too, there are a number of franchise opportunities in Animal Training, Pet Grooming, and yes, even Animal Waste Cleanup.

MAINTENANCE

Cleaning Service Franchises are fairly inexpensive as startups. Home Cleaning is the most popular, but there are also opportunities on the commercial side as well. Carpet Cleaning and Furniture Steaming are always things that the homeowner doesn't want to take on themselves.

FOOD AND DRINK

Coffee Franchises are still doing well. Likewise, Ice Cream. A sit down eatery, however, will cost a bit more to open. Even so, if you're good in the kitchen, you could look into Food and Drink Franchises.

If one thing is true, it's that women aren't limited in the business opportunities they can pursue. Making the right decision on a franchise is a matter of person preference, one that can be exciting and fulfilling!

Learn more about this author, Neal Acito.
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