With Billions of web pages on the Internet competing for a wide range of subjects and their topics, just how practical is it to optimize websites when Google and Yahoo search engine's marketing trends and indexing methods are continually changing? Is it worth investing time to copyright websites around Google and Yahoo search terms? Or is it better to buying targeted traffic directly to websites?
It is very common for web masters to create feeder pages by having just enough text on their website(s) as to get indexed by Google and Yahoo. Copyrighting websites only for the search engines by creating fake articles and misleading redirects only serves to create frustration and resentment of the pre-qualified web surfers. Since there are billions of web pages going head to head for keywords within Google and Yahoo, there is inherently more competition and abuse of the search engines.
Besides feeder pages flooding the search engines and on-line indexes, there are many issues around how the search engine continually change their indexing practices that has many web masters looking to more practical methods of driving traffic to their websites.
Quality websites that focus on articles that are among 500 to 1500 words long often find their way up the ranks within the main search engines without too much work. Website optimization should be considered for marketing and public relations purposes; when properly done such can greatly aid in a company's image establishing themselves as professionals. It is a common belief that by submitting websites to the main search engines like Google and Yahoo, that they will deliver all the required web traffic automatically with little or no continual effort on the part of the submitter.
Many web masters think that search engines are the back bone of the Internet and that keywords and meta tags are the only main factors on whether or not websites will succeed or not. Since those who are selling SEO services are charging top dollar, perhaps a review of the amount of traffic they bring in should be examined. If you can go out and buy targeted traffic in great quantity, at a tiny fraction of the expense of a professional SEO guru, then why continue with something that does not work?
Perhaps the best way to promote websites with the search engines might be to purchase sponsor locations instead of trying to re SEO web pages weekly or monthly for better search positions. Most web developers would disagree %100 with the concept that search engines are not the end all be all and will do everything within their power as to separate you from your hard earned money. If there are long term publishing projects that require SEO work to be done frequently and if you do not have the money to throw around then it might be a good idea to gain experience with the subject of SEO first hand. There are many companies that focus mainly on providing web traffic where you could buy quality targeted web traffic at reasonable rates. Buying target traffic will bring you many times the traffic then keywords would ever bring in normally, also the consistency of the web traffic in terms of quality and quantity can be controlled directly from the source, saving valuable time to focus on more important areas.
Google and Yahoo search engine's marketing trends and indexing methods over the years have been unpredictable leading many do-it-yourselfers to hire SEO experts and waste much of their time and money in the process, just because of the lack of clear and concise public documentation by the search engine companies.
In conclusion there is nothing wrong with hiring someone to copyright / optimize websites, however, search engine optimization is a dynamic creature, and not a static one. The expense of playing around with such a creature can be a very costly venture, so instead consider saving yourself the headaches by simply finding a reliable on-line company that specializes in web traffic to drive pre-qualify traffic to your website(s).