12 of 16

Write now Article Tools

Page 4 of 5

Sandy Powell from WordClaya do-it-yourself publishing company, and Jerry Simmons who will share his 25-year experience of working for a large NY-based publishing house.

10) Hosting your show, if it is anything like my own experience hosting the Conscious Discussions program, is a learning experience and can involve a lot of labor as well. A labor of love, to be sure. But sometimes the work can bleed into time we should be spending elsewhere. With this in mind, could you give us some behind the scenes information on how you manage the scheduling, marketing, record keeping end of things in the office.

People don't realize how many hours it takes to operate a weekly podcast. They think that all we do is interview the guest and post it on the blog. What goes on behind the scenes is another story. We actually read the author's book before interviewing them as a guest. We write a script of the questions we plan to ask, and write promotional blurbs for the show which we post on our blog and in our newsletter. Most months I write and send an online media release about the show. Once the interview is recorded, our audio editor adds music, takes out any misspoken words, and EQs it. We have started charging for guests to be on the show as part of a publicity package. Fifty dollars gets you on the show with all the promotion mentioned above. An extra $25 gets the author a book review. Some people think it is wrong to charge for book reviews and podcast interviews, but how many business owners do you know who would give away 8-10 hours of their time each month?

11) Are you open for guest applications on your radio show?

I like to have a variety of guests. Since we are promoting a book, I like to know something about the book, how it was published, and the quality of the product. I cringe when I get a book that has not been edited because it is hard to promote a literary work that has obvious errors throughout. I'm not talking about one or two boo-boos; everyone makes mistakes. But I've had books submitted that contain a mechanical error in nearly every paragraph. Therefore, I want to see a copy of the book before we decide about having the guest on the show. Most people submit a PDF of their book for this purpose. If it passes mustard, I'll ask the guest to send the hard copy with their payment.

Time slots fill quickly and we are booked through mid-July. The application process is outlined on my Web site writersinthesky.com.

12) What kind of marketing services or author services

• << previous page
• 1
• 2
• 3
• 4
• 5
• next page >>

Add your voice

Know something about Radio talk shows worth listening to?
We want to hear your view. Write now!