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On-line and you are smalltime no longer.

What you really want to know if you're having questions as to whether or not to take your business on-line is truly quite simple. First let you a story. In 1965 there was a man who quite his job and it was a good one. In fact one of the very good ones of the day. He worked in the advertising section of a very big national company. He was sick and tired of the oppression, censure and open and out control the company had over his life through his job. So he walked out.

As the story goes he then walked up to the corner took off his suite jacket swung it over his head and declared his freedom. Then a sign caught is eye a couple of blocks away. It was a for rent sign on a small office building about four stories tall and the price was right so he took it. Ten years later there were more than five hundred other advertising companies on that same street and his company was fast catching up to the national company he had quit in both income and market value. And that happened at the corner of Wall street and Madison Ave., this is fact. As you have probably heard now Madison Ave. handles more money than Wall Street. To this day there are people that do understand the success of the advertising business but it can be explained.

As early as the twenties it was learned or better understood that if you get the word out the buyers will come. And with this a new world of money was born. Before this a man did an honest days pay for an honest days work and this would have been considered unacceptable. Yet with the advent of radio this was already becoming popular with businesses and grew with the ever increasing size of the companies of the thirties and forties when major industries openly competed via radio advertising but big business greedily controlled the secret of their new advertising promotions and that was simple since they were thought up in an internal department and of course all rights also belonged to the company.

Now we come to the fifties and the new found discovery by scientist of the universality and in truth requirement of the forth dimension in the world and just about everything going back to Benjamin Franklin's kite and so the better known phenomenon called 'ground' which already seemingly runs the entire world via it's being the basis for handling electricity becomes monster {big} in the minds of the people. So now expand to the world of business and it allows an understanding to come about of exactly how advertising

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