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The first step in creating an effective online presence is finding the right designer. This small seemingly easy task can prove to be quite daunting. You will find that one town alone can be home to numerous design companies, each with different styles, areas of specialties, and pricing structures. So, how do you know which one to pick?

Shop around

Comparative shopping is key in finding the right designer. Don't let price be your only determining factor (the average cost for a basic site ranges from $600 to $1,000), strongly take into consideration the quality of work as well. Peruse each designer's web site and be sure to examine their portfolio. Are the sites clean and visually appealing? If you do not particularly care for any examples provided in the designer's portfolio, odds are that, even if the price is right, they are not the right fit for you.

Don't Be Afraid to Ask Questions

I cannot stress this enough, do not be afraid to call and ask questions. A good designer should have no problem with answering your questions over the phone. Ask them about their design procedures, how you will be presented with the design concepts, what the policy is if none of the concepts reflect what you are looking for, if they provide updates to the site or create a way for you the client to update the site yourself, hourly rates, hosting, and any other question that crosses your mind.

Don't Discount Freelancers

Do not underestimate the professionalism and expertise of freelance designers. Larger agencies come at a price, and chances are you will get more one on one attention by using a freelancer. Freelancers are loyal to their clients and very hard working. Remember, most design agencies began with one individual. For more information on how to obtain a reputable freelancer, visit the following sites:

freelanceswitch.com -
for a low fee, you can post your projects on one of the most popular (and professional)
freelance boards on the net

elance.com -
allows you to post projects for free and for low monthly fees

webdesigners123.com
itswebrelated.com

Ok I have a designer, now what

After you have decided on a designer, it's time to get the ball rolling. Your designer probably told you what materials were needed from you, but in case they haven't or you're still not clear on what you need for your web site, here is a short list of some of the basics.

Domain Name -

If you do not already have one, purchase a domain name. Godaddy.com is a great
and inexpensive place to purchase domains.

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