Optimizing Social Media Landing Pages

What is Social Media Optimization (SMO)?

The various forms of Social media would include Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Social media is a term to define the varied activities that integrate technology, social interaction and the construction of words and pictures.

Today most of us use, social media applications like Google (reference, social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality) and Flickr (photo sharing). But in relation to Internet marketing, Social Media could be referred to as a collective group of web properties that are driven by users for example, blogs, discussion boards, vlogs, video sharing sites and dating sites.

Understanding a Landing Page

You must have seen that as you click on an advertisement or a search-engine result link, you are taken to a different page. This page is the landing page. It is also called a lead capture page. The landing pages are usually customized to measure the effectiveness of different advertisements during a pay per click (PPC) campaign. However, it would be interesting to note that every page of a site indexed by search engines could be a potential landing page.

Thus the aim of search engine optimization (SEO) is to leave few landings to chance. So now with the growing sphere of social media, even Social media optimization (SMO) or social media marketing (SMM) is in many ways understood as a technique to viral marketing. But here, through the use of networking in social bookmarking, video and photo sharing websites are ways that are used to create product awareness. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati. Unfortunately, the problem with Social Media Optimization (SMO) is the inability to understand what to measure.

Optimizing Social Media Landing Pages

You certainly understand the value of landing pages, especially if you run PPC campaigns. They are critical for your success and if you run email-marketing campaigns, they are all the more important. In fact, landing pages are critical to organic search engine marketing, press releases and just about all Internet marketing efforts. Therefore, it is no wonder that the Internet experts spend the same amount of time on building

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