The best way to generate more traffic and have a high page rank for your site without paying for ads would to follow a technique called Search Engine Optimization or SEO for short. SEO deals with improving the number of visitors to a web site from listing on search engine. When you go to Google or Yahoo to search for a keyword, the search engine will compile the results in the order it "thinks" best through a process called an algorithm based on your query.

So what you need to do is find a way to influence that result. So how do you do that?

There are two techniques of SEO called on page optimization and off page optimization. On page optimization is changing/modifying the site code to make search engine bot easier to crawl in your site. Off page optimization is back linking.

On page optimization should be done when you first start designing your web pages. Here are a couple of things you should do:
- Choose your keywords carefully (Don't use words not related to your site. It can hurt more than it helps.)
- Make sure your keywords appear significantly in your page content. Put one or two in bold or italics.
- Make sure you use headings tag like h1 in your page. It is helpful if it contains your keywords
- When writing your content, try to include your keywords as much as possible without messing with the flow of your text. Remember to think about your visitors point of view and not the search engines when creating your content.
- Search engine do NOT read links created by Flash or Javascript, so keep that in mind. Pages can only be found when linked with visible hyper links.
- When you used graphics, make sure to add alt attributes in your image tag. Words on the image CANNOT be read by search engine. Plus people who use text display browser (Lynx for example) cannot see the image. Having an alt tag can let them know what they can't see.
- Search engines don't use meta tags for site ranking or indexing anymore, so don't rely on that.

Having a lot of websites linking to your web can increase your web traffic and even your rankings in search engine. This is called off page optimization. A couple of ways you can do that are:
- Put your web site's URL in articles, press releases, blogs, forums, and directories
- Use Myspace or other networking site to get more people to your site
- Emailing to tell others about your site

If you follow these techniques, you will have more traffic to your site without paying a dime.

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