by A.W. Berry

Created on: May 04, 2008   Last Updated: March 12, 2009

Google Analytics is a powerful free web based software designed for website managers. The software can be used to monitor, improve, understand and restructure websites for optimal performance. Specifically, Google Analytics enables the website manager to know what works, what doesn't work, where visitors navigate from, where they navigate to and helps provide intuition as to why certain web pages and/or products perform better than others.

When combined with Google Adwords, Google Analytics tools only get better allowing the software user to obtain more information about which ads are clicked on, who clicks on the ads by location, volume of visitors to buyers etc. Making the most of a software such as Google Analytics involves making sense of the information that is provided by the software.

MAKING SENSE OF GOOGLE ANALYTICS INFORMATION:

It's one thing to have a tool, it's another thing to know how to use the tool well. Just as an experienced woodworker might craft a higher quality product with the same tool a less experienced woodworker uses, so to is the nature of software tools such as Google analytics. The more knowledgeable and skilled the Google Analytics tool users are, the more productive and better designed the final web product may be.

To make effective use of the Google Analytics software, one must first understand what it is, how it works, what it is used for and why. This is the first step in making the most of Goolge Analytics. This first step takes time and involves becoming acquainted with the software, it's features and tools. Once the first step is accomplished the second step can be made which involves interpreting the data the software provides.

Interpreting data from Google Analytics can be important especially if the website being operated is a business. For example, if a particular landing page yields exceptional visitor retention, Google Analytics can point a web manager in the right direction. That is to say, but showing which landing pages have the most visitors, the web manager can then learn what it is about that webpage and the webpages interaction with the visitors that make it so effective.

ADVANTAGES OF GOOGLE ANALYTICS:

Knowing and utilizing the advantages of Google analytics can also help a website manager benefit from the software. One advantage of the software is it's free to create an account. Secondly, the software replaces the information gathering capacity of a web design consultant which also saves money. A few more benefits

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