by Danielle Branch

Created on: May 04, 2008

The only way for a search engine to find you and deliver relevant ads is to deliver actual content. This means words that form clear and understandable sentences. I know this seems like it would be common sense, however it is tempting to write a paragraph that is filled with keywords. Such as my example below:

"Adsense optimization for keyword rich ads for Adsense ads. Double Adsense revenue for Adsense ads. Traffic building Adsense ads will double your Adsense ad revenue."

-Proper Optimization-

When writing anything on a page where you will have an Adsense ad, it is important to use proper optimization techniques. This means pulling out the Header tags and properly bolding and using italics. Why? The search engines love this, especially Google. Since Google will be the one delivering the ad to your site, you want to make your site as search engine friendly as possible.

-Location Location Location-

Where you place your Adsense ads is just as important as to how they look. Luckily, there are only a few ideas that you need to worry about to increase your click through rate. There are 3 places where it is best to put these ads:

1. The more "white space" around your ads the better
By leaving a frame of white space around your text you are making the ads blend into your site. This will make your visitors believe it is all part of your content.

2. The closer to the top of the page the better
Many readers will only quickly scan down your page; therefore it would only make sense to put your ad, whether it is a text link block or a banner up at the top of the page. This is where your visitor's eye will likely go.

3. The closer the left of the page the better
Once again, our eyes start at the left of the page, because in America, we read from left to right. If we can expect this natural flow, then we can strategically place these ads where our visitors will naturally see them.

-Keywords that pay-

The key to success with Adsense is to place your ads on pages that receive high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. It doesn't pay to target low cost-per-click keywords and place them on pages that don't receive hits. You can search for high paying keywords on sites like spyfu.com overture.com and the Google Adwords page.

There are tricks to placing Adsense ads on your website that will dramatically increase the odds of them being clicked. Knowing what they are and placing them into your advertising tactics will keep you a step ahead of the game we call marketing.

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