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To the beginning online business owner, the realm of internet marketing may seem like a vast impenetrable jungle of choices and hidden costs. Your average internet excursion results in bombardment of different rules of internet marketing for small business. How do you make sense of it all?

When starting a small business online, you will save a lot of time and frustration by learning the basic rules of internet marketing. The ultimate rule in any marketing is this: get your product or service in front of as many interested people as possible.

How do you translate that basic rule of marketing to the internet world? The easiest way to think of the solution to your small business marketing needs is link building for targetted traffic.

Link building on the internet is exactly what it sounds like: building a network of links back to your websites. There are many ways to accomplish this. Some methods of link building internet marketing include submission to free website directories, link swaps with other website owners, forum posting with linked signatures, and article marketing. In article marketing, you write keyword specific web content that includes a link to your website. You can also post classified ads, purchase links on popular sites or blogs, or purchase pay-per-click advertising.

All these methods provide clickable links that may be found and used by potential clients and customers. But how do you increase the chances that the person who finds the link will click on it, and then purchase your product or service?

Another basic rule of internet marketing for small business is all about targeting your ads. Targeting means you are marketing your business to people who are already interested in what you have to offer.

How do you find people like this? The basic rule of targeted internet marketing is to go where the people are. If you are selling dog toys, become active on dog-lovers' forums and blogs. Submit your site to dog product directories, and write keyword optimized articles about dogs, dog training, and dog toys. People who search for the terms will find your link.

If you want to succeed in small business, you must learn the basic rules of internet marketing. The first rule is vital: build your network of clickable links on the internet. The second rule - targeting those links to people already interested in your product or service - is the way you explode your profits and find small business success.

Learn more about this author, Melanie Marten.
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