by Kevin Browne

Created on: December 15, 2006   Last Updated: April 23, 2007

Article marketing has exoloded on the net because it works (because the net HAS TO reward great content providers. Period. And the key to WILDLY SUCCESSFUL article writing is just knowing where to look for cues.

Ready? Good. Cue idea #1...what do keyword density and skim milk POSSIBLY have in common? Well, a lot, actually...

The never ending debate as to the proper keyword density in articles is being fought down in the algorithmic trenches every day. No doubt it's a bloody one (since it seems to change every few weeks or so.) But that's not to say that we 'regular folk' can't stay ahead of their density requirements.

(Don't forget, WE who write articles of great content importance DRIVE the search engines.)

Just as a reminder, keyword density is simply the amount of times your keyword(s) appear throughout your articles. If you have a 600 word article and your keyword "fly fishing in Aruba" appears 3 times throughout your article, your keyword density is said to be .5%.

In my own attempt to FIND the best keyword densities for my articles, I continue to see that somewhere between 1% and 1.5% seems to be optimal. Exactly like skim milk! Don't forget, I am neither an MIT grad nor a frustrated ex Google employee, so take this as a guide ONLY.

In fact, of the four content generating software programs that have been recommended to me (which I NEVER USE) the optimal dosage of keyword density within each of them is a sliding scale of between .5% and 2.5%.

Two point five percent...yikes. You know how thick whole milk tastes after you've been drinking skim milk? That's what 2.5% keyword density tastes like to me. Anything above 2% feels very 'spammy' as if the thrust of my keywords (and in essence, the thrust of my point) is too dense...and both my readers and the lovely search engines recognize it as being too front and center. So, as they say, less IS more.

But again, this is and probably always will be a moving target...with fluctuations happening regularly.

Now after all this, did you ever think that keyword density and skim milk would HAVE THIS MUCH IN COMMON?

Drink up!

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