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positions below pages with a PR3 or PR4. In addition, the toolbar numbers are updated typically only every 4-7 months by Google, making the values even less useful. Rather than focusing on PageRank, it's important to think on the plan view about the true worth of a particularly link.

5. How Anchor Text Works

The Anchor Text of Link is the visible characters and words that are linked. Linked in a sense that it has been coded with hyperlink to another document or location on the Internet. For instance, in the phrase, "CNA (Channel News Asia) is a good source of news, but I actually prefer the CNN's news content" two unique pieces of anchor text exist - "CNA" is the anchor text pointing to http://www.channelnewsasia.com , while "the CNN's news content" points to http://cnn.com. Search engines deployed this mechanism of anchor text to assist them to determine the subject matter of the linked-to content of a particular document.

SEO actually is far more profound than what I have deliberated here. There are more complexity involved then the five key attributes to the overall concept. However, although it can be a little technical, it is of paramount importance that you understand SEO and knows how to deploy it.

Back Link Exchange

This is a menthod used to increase the number of anchor texts or links that linked to your website or page which increases your PageRank on the whole. That is not the only function as it can be use as a internal search system that allows user to linked to your page directly. However, that will also required that the back link site to be a high PageRank and popular site because as I had pointed out earlier in this article that lowly ranked site will compromise your PageRank rather than increasing it.

With the above deliberation and elaboration, I hope that I am able to help you to understand how exactly do you generate more traffic to your site. I have tried to sound a little less technical in order to help users who are less savvy in such aspect to comprehend the concept.

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