by ARC IDEA CO

Created on: May 01, 2008   Last Updated: June 13, 2009

Traffic is a very critical key performance indicators of a website like the sales figure of a typical sales person. What is web traffic? Well, it is calculated on a per unique visit by a Internet user. There are basically 3 types of visits: unique, returned and reload. As far as page impression is concerned, the mechanism will only be interested visits from unique Internet Protocol (IP) address.

Why is it important to generate traffic to your site?

If your site is dealing with selling of products or services, more visitors mean more chance for your products or services to be sold. It works the same way as a shop. Which shop do you think you make the most money when you have one shop with little visitors and another full of visitors? Well, that is very obvious, isn't it. More traffic to your site also means more passive income by means of affiliation and advertisements. Advertisements like Google Adsense pays the webmaster money on a per click and 1000 per page impressions or also known as CPM. Extra passive income while hosting a site. More traffic generally means more revenue.

Source of traffic
Generally speaking, the sources of traffic are search engines, link exchange, advertisement and forums. However, the most critical source of all that you need to pay your maximum attention on would be the search engine. Then that will raise the next question: How to you use the search engine to increase your traffic?

Search Engine Optimization (SEO)

SEO is a technique in which the user deployed to increase the level of search engines friendliness. The higher the page rank, the higher it will shows during a search on the certain relevant key words by any users. The most important of all, such traffic generated is free of charge. Most people understand SEO on the face value but do not actually comprehend what are the attributes involved in this technique. So I will point out the most critical and vital key points which made up SEO.

Concept of SEO

1. The importance of Measuring Relevance and Popularity

Modern commercial search engines rely very heavily on the science of 'information retrieval' (IR). That science has been incepted and has been around ever since the middle of the 20th century, when retrieval systems generated computers in libraries, research facilities and government laboratories. Early in the development of search systems, IR experts eventually realized that two critical components made up the majority of search functionality:

Relevance - the degree to which the

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