by Cherelynn Baker

Created on: April 30, 2008

Recession proof beauty: the power of the lipstick

The country has been in a recession for a long time now. The mass media and politicians, plus our President are just now beginning to admit it and say it out loud.

Obviously, if the government had time to plan and enacted an "economy stimulus package" better known as the "tax rebate", then they knew about the sagging state of the economy and sluggish performance of the dollar mixed with rising inflation way before the tax due date of April 15th.

As a single mom shopping week to week in my local grocery store, I can tell you that prices have steadily increased for basic food items for the past six months and continue upward. Things such as bread, milk, eggs and yogurt! Coffee creamer even!

The extra sixty cents to a dollar more per item may not seem like a lot, but put that on twenty items multiplied by four times a month and that's an extra hundred dollars.
Now, let's factor that addition in to the rising cost of gas, which I am personally convinced is a conspiracy.

While the recession looms large and tax rebates are being deposited as I write, the Starbuck lattes and Sam Adams beers are being sacrificed, but not the lipstick. Oh no, this mighty two inch tube triumphs amidst adversity.

Sales are up in the lip beauty area, booming in fact if you are a beauty product for the mouth under ten dollars and sold at a major discount retailer.

Why? Why the sales increase when everything else is shrinking and being cut back?
Because the lipstick is an inexpensive luxury that has a powerful impact and ability to alter the mood of the wearer and the person viewing the person wearing it.

I hear you saying-"drugs and alcohol alter moods too"-yes, this is true, though the lipstick is a touch stone of emotions, of better times gone by and the hope of a better tomorrow.
First dates, proms, weddings, graduations, first jobs and promotions, even rock concerts are all hallmarked in emotions and by a shade of lipstick.
Whether you are the one wearing it or sharing the moment with a lady in a striking color of lipstick!

The lipstick has survived empires crumbling, markets crashing, wars, rumors of wars, trips to the moon and now a recession in 2008.

Let's hear three cheers for the recession proof lipstick! Hip hip hooray!
Now let's go get some lipsticks! Lip liners, lip glosses, lip balms, lip salves, lip ointment, you name it, let's get some.

Any of your local drugstores will have a wide variety to choose from. If you are stepping out and selecting a bold shade your normally would not wear, remember to save the receipt and packaging it came in that has the store sku on it ( the bar code lines) so that if you want to exchange or return it you can get your money or credit back.

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