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first hand, so your pictures have to provide the eye candy and your description has to be the thing that compliments the pictures. This description is your selling point. Don't tell people how much better you are than the next guy. The description is for you to describe the item so that the customer feels very comfortable about what they prospectively might purchase.
The picture and description are your closers, at the very best, and if not the closers, at least grab the individual's attention enough to make them want to find out more. They may not buy right away, but they will bookmark.
Set your prices fairly, affordably, and reasonably.
Marketing is next.
Blog something from your website every day. Your blog is your marketing agency. Create informative posts about an item or service a day, include a picture, give a good writeup and don't forget to include more than one link back to your website in every blog post. Make sure you utilize any SEO modules or tools that may come with your blog.
It's a well known fact that bloggers who post every day get picked up much faster than those who blog infrequently. So put the extra work in if you want results.
Make a Squidoo lens to represent your products or services. If you sell more than one thing, make however many Squidoo lenses you need to in order to accurately cover all your bases without being redundant. Promote your lenses.
Take advantage of gently promoting your products on your MySpace page with slideshows if products, and with good writeups if services. Offer advice. You also have a MySpace blog to take advantage of.
If products are what you sell, you may want to consider social shopping networks like Kaboodle and Stylehive.
Keep adding new products to your website, to keep the content fresh. Add new services whenever you can, and when that is not possible, write guides or informative articles to keep new content and preserve freshness.
These are just the tip of the iceberg ideas but they have worked well for me. It takes hard work, imagination, resourcefulness, creativity, and constant research to uncover new sources for promoting your website and products.
And don't stress about pagerank. Pagerank has absolutely no relationship to search engine positioning or saturation. What you want is to be found in the search engines without anyone having to dig deep. Then your website and products will speak for themselves and you'll be on your way.
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