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Web 2.0. When regular non-net-addicted people hear the word Web 2.0, usually it's met with a frown of confusion or a cocky smile. "Yeah, Web 2.0. I'm all around it." or "Web 2.0? Is that a kind of software?" This term developed as an umbrella term that means nothing and everything. It means the social part of the internet. If it was a part of the house, it would be the living room or the patio. If was the part of the body, it would be the mouth. Web 2.0 is simply that part of the web that is largely user controlled more than anything else. Blogs. Message Boards. Forums. Social Networking Sites. Social Bookmarking sites. User-generated video sites. Now more than ever, power is bestowed to the user. I am empowered to publish with one click with a blog. I am empowered to express my opinion in a message board. I am empowered to comment in whatever tonality I prefer in a news article in a news forum. I can make myself known in the identity I chose in a Social Networking Site. I am free to choose my favorite site and make it known to others in a Social Bookmarking Sites.

What is interesting with the title is the word "unseen." Yet it resonates true in our society today. I think less than 1 in 10 people know what web 2.0 is, let alone care, but the more interesting thing is the fact that Web 2.0 actually matters. It is the most popular social lounge next to Starbucks - and gives you more benefit than that all-important kick in the head that caffeine brings. If you are a business owner, it is a fast way to communicate with the consumer and build your brand, if you are an individual artist, it is the fastest, cheapest way to get your music out there. Think of how many Indie artists have leveraged myspace in order to get people to listen to them, and eventually attend their shows. If you are simply an expressive individual needing some online company - there are online communities everywhere - within groups in social networking sites like facebook, myspace, yahoogroups, etcetera. If you are a blogger it is a certainty that there are a community of bloggers out there blogging about your theme - whether it be niche or mainstream.

To put it in simple, concrete terms, getting involved in Web 2.0 is creating a blog at wordpress. Commenting on other blogs. Connecting with your friends on facebook. Digging a relevant news story at digg.com to share the news piece to others. It is going on forums like Yahoo Answers, Topix.net or Answerbag.com, sharing what you know, and allowing

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