by Ahmed Zaki

Created on: April 24, 2008

Survival during Uncerntainty:

Uncertainty prevails commonly in all businesses and individuals. Therefore, decision making under the conditions of uncertainty is very crucial in today's context and for the future ahead. Media plays an important role providing information in context but you all have to be very careful. Media adheres to two strange laws, namely Law of Premature Predictions and Law of Media Oscillation, to retain the uncertainty in order to sustain the interest and excitement until the last moment. Do not totally rely on what is published or being made available in the media for public consumption, to make decisions under conditions of uncertainty. If possible, do your own research and find out what exactly is happening. Do not try to understand one outcome while neglecting the other, in regard to an uncertainty. Instead, pay equal attention on both possible outcomes, in order to have a better understanding of the situation. Winners are those who forge clarity in an unclear situation in a way that the path is clear only to them.

Ambiguity management plays a vital role in the business world and at the same time paradox has become the key to success and survival. Ambiguity and paradox provide cool business opportunities if you are conscious enough to manage situations effectively. For example, when the picture ahead is not clear, it is better that you slow down the business move although it is extremely against the corporate business plan. My sincere advice to business managers is holding the long term plans and to concentrate on immediate plans until the picture becomes clearer for you. In case if it is really worthwhile, then take diversion in the business move but make sure that you are one hundred percent accurate. Also, if you are not sure of the necessary decision just never mind to follow another person who has the access of information and who appears knowing what has to be done. Unfortunately, some bad luck managers feel inferior to accept the fact that this could bring way out in business to survive.
Chaos has become a day-to-day reality in personal life and at work, at all levels. If an existing equilibrium is disturbed by an external factor a new state of equilibrium will form. One must know how to enjoy chaos. If you get caught in chaos that is grave and you will become the victim of circumstance. Therefore, you have to transform knowledge into wealth through cost-effective methods. Pre-consumed notions often fail but conceptual framework

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