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Absolutely, without a doubt, quality is number one important aspect in business. Quality is now determined based on production goals and consumer acceptance in the market. This is contrary to the quality made by person-to-person interaction in the service industry to manual labor and hand-made quality goods in the early days of consumerism. For instance, we can trace back quality as long as time applies. The Pyramid in Egypt is one great example of the astounding amount of work done by manual labor. In business, Total Quality or (TQ), which was introduced in Japan, had been successful. Japanese car manufacturers have benefited tremendously on car produced with quality in mind.

The service industry too have dramatically changed quality customer service. No longer can we automatically speak to a live representative when we call a customer service number, but to go through voice activated telephone customer service or voice prompting us to press the correct # in order to be transferred. Quality customer service is no longer face-to-face approach, but replaced by virtual answering services that most companies now would rather employ than having a live representative. Either way, we look back in time to know that
businesses lured consumers emphasizing more quality service through formally having someone to talk to on the other end of the line. Nowadays, as consumers are more apt to buying and getting service out of convenience, businesses are paying less attention to quality. After all, businesses will always look for ways to cut down on costs. We see these changes as we buy goods and conform to current standards of service.

The irony is that most consumers would rather buy quality goods or become loyal to local businesses that are consumer oriented. For instance, some consumer would prefer to buy American-made products or support a local store with formal service than say buy onto products or services that are done halfway around the world. Why do we even buy products made with lesser quality? Well, one reason is that businesses pay less with raw materials and labor in other countries than making products in the United States due to factors such as cost of living, labor regulations, and compensatory purposes.

The downfall of quality products and services are partly due to the rise in technology and globalization. The trend in outsourcing jobs overseas sometimes have a burden on quality made products and services. This is evident in the retail sector where products made in underdeveloped countries are not nearly as quality made compared with domestic products made in the United States. Short-term results of businesses putting quality in the back seat are generating substantial profits; however, in the long run, businesses that are not quality oriented will suffer due to psychographic effects on the consumer.

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