by Earl Weldon

Created on: April 19, 2008

"What's in it for ME?"

I am the consumer you're trying to reach.
I might be at work, or on my way to the beach.
Yet, wherever I am, I'm involved with my life;
I'm busy with hobbies, my job, my children or wife.

You may not believe it, but I've plenty to do.
I don't just sit waiting for a message from you.
But if you do want to reach me, I'm easy to find
and there is one sure way to get into my mind.

Don't tell me your company's history complete,
or brag of your warehouse with thousands of feet.
There's only one thing that I'm eager to see.
I just want to know, "What's in it for ME?"

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