Picking an MLM Winner For You

Here is a checklist of five things to consider when pursuing a network marketing company as a business. Not all companies are created equal and most people do not choose their first company it chooses them. In other words, when most people first start in this industry, they have not done much homework. Most people hear about something from a friend who has not done her homework either.

The purpose of this guide is to give people a simple checklist of what to look for when selecting a company. If someone is going to invest any time and energy into this industry, he or she wants to get the greatest overall return on investment. This ROI may be income, time freedom, the reward of helping others, meeting and working with good people, personal growth and skill development, or even just the best overall fit for the individual. The bottom line is that people should choose their business wisely, based on facts and not based on hype.

1. Who owns the company? (Many industry leaders agree this is the most important factor to consider.)
a. How many owners are there? A company with multiple owners with diverse talents and personalities makes for more stable leadership and a better system of checks and balances.
b. What is the track record of the owner(s)? How many businesses have they lead? What was the success of those businesses? Is their background in network marketing? Have they ever been a distributor for a network marketing company? Have they been the subject of any investigations by the attorney general? How did those investigations end?
c. Is the company publicly traded or is it private? There are different opinions on which is better. A distributor should make a conscious decision about which they prefer. Many people believe that a publicly traded company may be pressured to make decisions based on how it will affect the stock prices. Depending on your personal point of view, this could be positive or negative. Some people believe that being publicly traded offers credibility to the company. Recruiters often reference the price of the stock when the stock is up. But when the stock is down, it is usually not part of the recruiting equation.
d. How do the corporate executives interact with the field? Do(es) the owner(s) visit with distributors in the field? How many fully-funded local events take place where the company provides guest speakers from the corporation (non-distributors)? How involved in the political community

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