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you are projecting confidence and friendliness.

If the language you do business in is not your primary language, it's even more important to make sure that your customers can understand you.

Give your customers context when explaining technical concepts.

Some of your explanations to your customers might be very theoretical and could be difficult for customers to grasp. For example, if you are a lawyer and you are trying to explain the process of probate to your clients, it is most likely beyond their normal range of experience and may be hard for them to apply it to their particular situation. Enhance your explanations with examples and anecdotes. It will help solidify the discussion for your customers.

Put it in writing.

A good way to solidify your customers' understanding of what you are telling them is to put important information in writing for them. That way, they can ensure that what they understood from your conversation is really what you were trying to say. Not only will it help your customers, it will save you time that you would otherwise have spent on the phone clarifying what you have previously told your customers.

Communicating effectively with your customers is a skill that can be learned and improved upon by all businesses and it can have a huge impact on your bottom line.

Learn more about this author, Angie Mohr.
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