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Did Wal-Mart hit or miss with its new slogan: "Save money. Live better."

Results so far:

Hit
56% 134 votes Total: 240 votes
Miss
44% 106 votes

Hit

by Ted Sherman

Created on: September 13, 2007   Last Updated: September 16, 2007

For the first time in two decades, big box store giant Wal-Mart has changed its theme: "Always Low Prices". The old TV commercial that went with the slogan showed cartoon happy faces flying around the store slashing prices.

I like the new commercial, "Save Money. Live Better", which is pitched to the start of the school year. It features live on-camera actor-customers giving testimonials about how they're better off because "saving money on little things adds up and helps families live better."

With 5,000 stores throughout the world, Wal-Mart's annual revenues exceed $350 billion. It has two million employees, and will soon expand its 44 stores in China by buying out its closest rival there, Trust-Mart. This could add as many as 250,000 more employees to its payroll, with still lots of space to expand in the largest country in the world.

All is not rosy for Wal-Mart. It is constantly fighting off criticism, as well as numerous lawsuits and penalties imposed by local and federal government agencies. Its most publicized problem is the accusation that it encourages illegal Mexican immigration with promises of jobs in its US stores, and then pays the undocumented employees wages far below what citizens earn at similar jobs.

US labor unions are up in arms about the Mexican immigrant competition, accusing Wal-Mart's employment practices cause loss of jobs for its members. Even the Chinese stores are beginning to show labor rights rumblings. Recently employees in its Shanghai store, the biggest and most successful in China, formed a chapter of the Communist Party, and are demanding better working conditions and higher pay.

Wal-Mart has also been accused for many years of opening big-box branches of its store in communities and devastating all retail competition within a radius of 26 miles. However, Wal-Mart continues to expand around the world, and counters criticism by showing statistics that its employment and prices practices save families thousands of dollars a year, thence the new slogan, "Save Money. Live Better." Maybe a more realistic new theme should be, "All's Fair In Love And Retail."

I like the new slogan, and will continue to shop at Wal-Mart. At least I will until someone proves to me that I save money because the merchandise is made by underpaid child slave laborers, and I meet too many poverty-stricken store clerks there who can't speak English.

Learn more about this author, Ted Sherman.
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Miss

by Jimmy Flatbush

Created on: February 07, 2010

You may save a buck or two at Wal Mart. The cumulative savings may allow you to purchase a product that truly helps you live better. Consumers seem to embody the new Wal Mart slogan. Notwithstanding, Wal Mart’s low prices hurt many more people than they help, which means the slogan, “Save money, live better” is an outright lie.

The bulk of Wal Mart’s product line is produced, assembled, and packaged in China. Workers as young as five years old toil in conditions reminiscent of factories that dotted the American landscape before the turn of the twentieth century. The conditions are so horrific in the manufacturing plants that the Chinese government recently had to authorize unprecedented work safety codes in order to protect child laborers.

The children earn less than their adult counterparts, with an average wage estimated to be less than twenty cents a day. They are routinely beaten and intimidated by government sanctioned thugs who ensure productions runs unabated. The child slave labor employed by manufacturers that sell to Wal Mart is so appalling that the meager twenty cents a day is just the starting point for due outrage. The entire work force slaves away in unhealthy conditions without a modicum of health insurance. The Chinese buy our debt; we buy their slave labor made products.

How is it possible to live better when one of your young toddlers swallows a piece that falls off a defective Chinese made toy? The incidences of accidents such as this have become pervasive in America since China gained unbridled entrance into the American market. Children are not the only demographic to be affected by Wal Mart products. Adults have saved money by purchasing automotive and mechanical products that give new meaning to the term, “close call.”

Activists have excoriated Wal Mart for their shoddy labor practices for years. Low wages and lack of insurance to most employees tops the list. Every penny saved by an avaricious consumer is pennies lost for a worker paid at the lower end of the wage scale. How can the the low wages and lack of insurance be considered “living better?” It seems the only people who live better are those who trample through the front doors of Wal Mart at the outset of each Black Friday.

Wal Mart’s ultimate legacy will be how the corporate behemoth bullies municipal governments into implementing unconstitutional eminent domain policies. Buying real estate on the cheap, Wal Mart further manipulates weaker opponents into acquiescing to their land grab for pennies on the dollar. Coupled with cheap products made by children in China, Wal Mart becomes the standard for the new corporate business model.

My Uncle created a slogan that better encapsulates Wal Mart’s vision: “Here comes Wal Mart, there goes the neighborhood.”

Learn more about this author, Jimmy Flatbush.
Click here to send this author comments or questions.


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