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RSS FeedHeadOn: Effective headache relief or just annoying TV hype?
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| TV Hype | 75% | 58 votes | Total: 77 votes | |
| Relief | 25% | 19 votes |
TV Hype
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Add to FavoritesThe person in charge of HeadOn's advertising should be given a migraine and then forced to watch that commercial over and over again while applying the product. The company that produces HeadOn is just like the rest of the pharmaceutical companies out there; they only care about profit. The fact that they've come up with a migraine inducing commercial proves that. I mean come on, that advert is horrid. The TV is immediately muted when I've got the button as soon as I hear that first word coming from the speakers.
For kicks I decided I'd use my free sample' coupon about a week ago. I figured that a free trial would be the best way to find out whether the company was legit or not. I must admit I was hopeful since it would give me another option for headache relief than taking Ibuprofen like it's candy. To my bitter disappointment, the stuff had absolutely no effect on the mildest headache I had. It was one of those tiny ones that is just super annoying. I applied HeadOn and to my complete amazement absolutely nothing happened. I waited and re-applied it, still nothing.
To further test my theory of the product's worthlessness, I got permission from my boss to test it on her seven year old daughter who occasionally gets mild headaches. I bet you know what's coming...absolutely nothing happened. Now if this was an average seven year old who told tall tales I'd have wondered, however she isn't the average seven year old. She's of the fluorescent white variety who turns Day-Glo pink when she is thinking about telling the smallest of fibs. So when she told me her head still hurt after a repeat application, twenty minutes after the first, without turning magenta I believed her.
In theory, HeadOn sounds like the miracle headache treatment we've all been waiting for. Unfortunately, the claims made by the company only further their profit margin. They've failed to generate results which goes to show that you can't believe everything you see on TV. Whether an advert is catchy, annoying or just plain idiotic, it should be taken with a handful of salt and some serious investigation before making a decision to buy their product.
Learn more about this author, Skathock Motyka.
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Relief
Surprise! Surprise! Consumer Reports just announced there is no clinical proof that HeadOn actually helps relieve headaches. How anyone can believe that rubbing some goo on your forehead can stop the pain of a headache is ... well, unbelievable. The only relation HeadOn has to headaches is that its too-often repeated, annoying commercials can actually bring on headache pain.
Even more infuriating is that the advertising freaks who created the original commercials have produced new ads that ridicule people who were tormented by the first onslaught. What will be the subject of their next commercial? How to tie tin cans on puppy dog tails? How to push grandma's wheelchair down the steps? How to hit yourself on the head with a hammer until the pain goes away?
Of course, HeadOn commercials aren't the only crime against sanity infesting TV these days. Almost without exception, all TV ads are annoying, and are meant to be so, especially in their constant repetition. And, although it doesn't seem possible, they are getting more bothersome and time-consuming all the time.
For example, our major-network local TV station has a nightly newscast from 10 to 10:35 pm. I recently clocked the amount of time commercials took vs. actual news. It was 22.5 minutes. Most of the ads are repeats of the exact same one- or two-minute commercials that had been aired hundreds of times, primarily for car dealers, pharmaceuticals and local department stores. Ironically, the oft-repeated ads also include promotions for the TV station and its talented on-air staff.
Do the network and ad agency bosses think the American viewing public is so stupid that it must be pounded hundreds and hundreds of times with repeats of the same commercials? Does that modern version of the Oriental water torture actually make the brain-washed slobs get up from their couches, run out and buy the products?
Before you answer that, make sure you rub on some more HeadOn. It won't get rid of all those commercials or relieve your headache. But, maybe if we buy enough of that goo, they'll stop advertising it.
Learn more about this author, Ted Sherman.
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