Bad

• 1 of 10

  by Bruce Bostwick

  Created on: October 04, 2007   Last Updated: March 26, 2009

  The WWE created the brand extension with the sole purpose of trying to create multiple stars at once.
  There

• 2 of 10

  by SPJ

  Created on: November 10, 2008

  August 26, 1999, SmackDown! officially debuted on the UPN network, and a successful debut it was. The

• 3 of 10

  by Michael Kelly

  Created on: May 07, 2008   Last Updated: May 02, 2009

  Imagine an NFL with three champions at the end of every season. Imagine an election with two winners.

• 4 of 10

  by Marcus Brooks

  Created on: July 08, 2007

  Business monopolies are rarely good. Individuality and diversity hold great value in economics and society.

• 5 of 10

  by Anonymous Anomaly

  Created on: February 18, 2008

  The heart and soul of the WWF was always the WWF title. Whoever held it, be it Hulk Hogan, Bret Hart,

• 6 of 10

  by mr awesome

  Created on: September 26, 2007

  I have never liked this idea. When it first started, I could see the clear reasoning behind the decision.

• 7 of 10

  by sir jorge a orduna

  Created on: March 01, 2008

  The brand extension inside the WWE has only segregated its fan base, confused casual fans, and completely

• 8 of 10

  by Kirsty O'Lone

  Created on: June 09, 2007   Last Updated: June 13, 2007

  When Vince McMahon, Chairman of the then World Wrestling Federation (WWF) purchased World Championship

• 9 of 10

  by Kory Ross

  Created on: July 26, 2007

  First thing is first. This whole "brand extension" is a load of crap. As an avid wrestling fan I have

• 10 of 10

  by Morris Shipper

  Created on: September 06, 2007

  From the very beginning, I had speculated to what the consequences would be in splitting the WWE into