No

by Bebekoh

Created on: June 26, 2011

Should a business blog have single voice? No. I do not think so. In business, we are trying to attract as many customers as possible and reach out to as many target markets, niches, age brackets, etc. Having monotony will more likely annoy the customers rather than convince them that doing business with you is the best decision they make.

Although targeting markets is more effective, diversification of markets is also effective. Trying out to different voice for different target markets will actually make the customers feel that they are special and that the product or your business is for them and it is something personal.

Customers want to feel that they are treated well, that their needs are met and a company who is honest. Having a single voice in your business blogs is like listening to someone bragging. It is annoying and irritating. Having to keep repeating yourself over and over, about what your business is about, how it can help your customer, when it was established, etc. are actually essential information. But it is not what customers want to hear.

Of course, the essential questions for customers are:  what can it do to me? Why should we transact with you? What would be my benefits? It does sound selfish but isn’t that why you have your business? To help people, help your customers.

If you want to attract as many customers as possible try to visualize yourself how you want to be approached and what is the most effective way for a salesperson to make you say “yes”. That’s one voice.

Another voice you can use, ask your friends who are your exact opposite and how you have managed to convince them to transact or do business with you. If possible, ask them for feedback about what they feel about your business and with you as a person. Do they trust you enough to do business dealings with you? Remember, this is business now. Personal relations sometimes get brushed off when it comes to business dealings so tell them, they cannot be biased. And so on.

You can also use customers’ testimonials for your business blogs. Making it more personal and customers can relate to it, as a fellow customer already recommended your business.

There is always a tendency to be biased since you never posted any negative feedbacks but take them all as lessons. Bad publicity is still publicity. Be open and make your customers feel that they are important, which they are. Having different voice will make your business more popular which in return make more profit.

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