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Created on: May 13, 2008
OLD-FASHIONED STILL BEST IN THE ELECTRONIC ERA
(Debate side Print)
My third book was just printed by an electronic press. There were some great positive points, for example, my book will never go out of print. I am the editor, so what I send to them is what comes back to me, unless they make one or two formatting mistakes. Corrections are easily made, even several months or even years down the road; however, since most electronic book publishers are vanity presses in pretty dresses, the costs go up and up and up. I actually received a call from my press's marketing department the same day I was told to look for the author's final review copy of the book. She only wanted $2,000 to market my book. Good grief, sometimes I really do feel like old Charlie getting the football kicked out from under me whenever I turn around.
So in this debate, I must honestly say I have chosen the side of "Print" publishers instead of "On line" publishers. "On-line" publishers still present you with a printed copy when the book is finished, as do "Print" publishers.
Let me paint you a picture. Charlie has three books published; however, his money is all gone, and he goes outside to visit his dog, who is happily writing his 3rd bestseller on the best material for the roofing of doghouses. Charlie keeps wandering until he comes to a sign that says, "The Doctor is In." Maybe she can make him feel better. Instead, she gives him a list of reasons why the way he is published is as important as being published.
This is her diatribe (disguised as kind and friendly assistance):
1. You paid your money and got your book, but you are still not bringing in a single royalty check. Your dog did better than you!
2. It's easy to get a real print publisher if you take your time and go through the steps, like knowing how to write.
"(sigh) What are the steps?"
1. Make sure your book is as good as it can be. Stupid topic ("How to Avoid Losing Your Kite in a Tree"), but if you think it will sell, go for it.
2. Edit your book. If you are ever satisfied, you are in trouble. After your book is written, most of the real enjoyment comes from editing and perfecting it. Eventually, before you lose much more hair, stop editing and start looking for a publisher.
"Okay. How?"
The doctor is OUT.
"Wait, okay, just please help me a little bit more. I love to write and I live to write!"
The doctor is IN.
1. Charlie, those are the words I've been waiting to hear. No one can help you unless you love to write and live to write.
2. Then you have to be happy with your book whether or not it gets published, because there are more books than there are publishers to handle them all not to mention trees!
Darn that kite again! Another tree!
3. When you are finished, find a listing of publishers who sell books similar to yours, like the new bestseller, "How to Avoid Having the Football Yanked Out from Under You." Look these up in the school library. The librarian can help you.
4. Then choose some to begin with and write what is called a "Query Letter." You have to make it personal, send it to the correct person, understand a little about the press, and keep it simple.
"Then what happens?"
5. You repeat the above steps over and over until you get a hit until you find a publisher who wants the book you have to offer. It may take years, but if you have the patience, it may or may not happen.
6. In the meantime, forget you have sent out a query and wait for the rejection letters to come in. They will. You can probably wallpaper a doghouse with them. But if you love what you do, you will know when the time comes that your book has sold because you have done your very best not because you paid cash up front.
"What do I do with these books that are electronic?"
7. Use the books you already have to help sell them up to a well-known or specialized publisher. In the meantime, market the books you have on your own. You'll be better off in the long-run, and you can take the whole baseball team out for ice-cream, Coach!
Well, I know what to do next. I'll market my books further. And while I am reading at local booksellers, I will be mailing out marketing packages to publishers and agents that work especially with my preferred genre. I own my rights, and my books are protected through Library of Congress and ISBN numbers, as well as copyright in my name. I have a great deal of work in front of me, but I spent years writing and perfecting the material for the books I have in my hand.
It was not a waste of time. My books are close to perfectly proofread and edited, ready to land in the hands of a friendly publisher who is looking for someone like me (looking for someone like the friendly publisher). What happens next is up to me. It can be magic, or my books can sit out on the coffee table garnering ooo's and ahhh's from visitors. I have a great deal of work ahead of me.
Learn more about this author, Tara Allan Stewart.
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Online
Created on: October 19, 2007
Most print publishers want to expand their businesses online. Some already have websites, whilst many others plan on launching them soon.
However, to be successful, traditional publishers must understand the differences between the two mediums.
Most believe they do, but if you look at what many of them are doing online, they clearly don't. They end up trying to replicate what they do offline on the internet.
This doesn't work. Never has. Never will.
Online publishing is very different from print. Those who understand the differences and structure their activities accordingly will thrive. Those who don't will fail.
Here is a checklist of the most important differences.
* Online publishing strips out many of the costs associated with print publishing (typesetting/DTP, printing, paper, postage, and fulfilment). Because of this, online publications become viable with far fewer subscribers than offline publications. This makes the start-up process cheap, quick and easy.
* The cost of delivery on the internet continues to fall as storage, hosting and bandwidth get cheaper. Distribution in the offline world continues to rise as paper costs, overhead and postage continue to increase.
* All content can be archived in a searchable database, which can be accessed at anytime by members. This is a superb and valuable resource for subscribers that builds loyalty and repeat visits.
* With online publishing, news and information are provided in real time. In a world of rapid change and instant gratification, the information sources that react quickest to events will become the most popular. Print cannot compete with the speed of online publishing.
* While online, members can interact with each other through discussion groups, forums, online seminars and classified ads. This turns passive readers into contributors and community members. Print publications have no way of enabling real-time interaction.
* Content can be provided in audio or video format. Amongst the digital generation, there is an expectation that they can consume their content in many different formats. The web makes publishing multimedia content simple and cheap.
* A specialist website can cost-effectively reach a worldwide audience. This can make niche subjects commercially viable. For a print publication, going global has significant cost implications.
* Online publishing implies excellent customer intelligence. It is possible to see what every visitor has looked at on a website, giving you the ability to track which articles are most popular and create new content based on what you know your visitors are reading. With a print publication, the editor has no idea which articles and what content are being read.
* On the internet, a lot of the marketing is free. A good website will automatically be indexed by the search engines and drive qualified traffic. New subscribers can be acquired for zero marketing spend.
* On the web, new offers, pricing plans and incentives can be quickly and easily tested and the results presented in real time.
* Most of the administration processes can be fully automated. Sign-ups, renewals, credit card processing and member database management can all be handled via a website with minimal human intervention.
* In a world of instant gratification, online publications deliver deep and rich content to new members within minutes of signing up. This content is available to them 24 hour a day, 7 days a week, with new articles continually being added.
* Free gifts, such as eBooks, can be digitally delivered as incentives for new customers to sign up and for keeping old customers loyal. This can be done at zero cost.
* It is possible to launch an entirely new online publication in less than 30 days. In the traditional print world, it can take many months of planning and preparation to get a publication to the point of launch.
* A website is always on and available 24 hours a day. There are no publication date restrictions on access.
* Printable newsletters can be sent digitally by email in a format ready for printing so that people who prefer to read from paper can still do so.
Within the next five years, online publishing will do to offline publishing what email has done to traditional mail, and what online music downloads have done to the CD industry. It is not a matter of if', it is simply a matter of when'.
The internet now presents both the biggest threat and the biggest opportunity that the magazine and newsletter industries have ever faced. Publishers who embrace the opportunity will be able to use their knowledge, resources and skills to expand faster than they ever imagined possible.
Those resisting change will wither and die.
Learn more about this author, Miles Galliford.
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