Advertising & Marketing
The colorful history of advertising
In the beginning there was papyrus, rock paintings, and word of mouth. Advertising had its roots in Ancient Egypt and Greece as far back as 4,000 BC, believe it or not. The Egyptians used papyrus for sales messages. The Ancient Greeks and Romans used it for lost and found notices. Wall and rock painting was used in Asia, Africa, and South America for their advertising venues. No matter how... read more
Write nowvote now: Yes or No - (view results)
Yes
I have no doubt whatsoever that packaging influences consumer behaviour. The question, however, a...read more
No
by Rob Bryant
If product packaging does not influence consumer buying behavior, then corporations are wasting a...read more
Advertising
- How to plan an advertising campaign on a budget
- How to write a slogan
- Best Super Bowl ads for 2008
- Affordable advertising methods that really work
- How to plan the timing of your advertising campaign
- How is the success of television advertising measured?
- Characteristics of a successful radio ad
Marketing
- How to keep a loyal customer base
- Developing an effective marketing strategy
- How to get started in marketing communications
- Best marketing strategies
- Building a subscriber list for your online business
- Making direct mail work for your business
- Online event and party planning
Web Advertising
- Finding popular content for your Adsense website
- Is AdCenter a threat to AdSense?
- Google Adwords vs. Overture
- How to report a Google Adsense policy violation
- Tips to increase pay-per-click earnings on your website
- How to advertise your blog
- Internet marketing: Google Adsense success tips
Web Marketing
by Jimmy Priest
"Green doesn't always equal profit" and learning to split test your promotions is the most effective way to determine how and w... read more
Research, persistence and consistency are the three keys to effective do-it-yourself advertising for small business owners. Wit... read more
by Barry Marcus
Marketing and sales are close relatives. Marketing sets the scene. Sales finish the job. When all else is said and done, market... read more
All marketing strategies ideally begin and end with the product. Since the demographic being targeted are single women the fir... read more
Writers wanted! Share on these titles now.
- Advertising
- Deceptive advertising: Free is usually not free
- What is pay for inclusion (PFI)?
- Guide to the best advertising agencies for the web
- Are employee-owned companies more successful than traditional businesses?
- Tips for creating advertising contracts
- Marketing
- The marketing of athletic apparel
RSS FeedDifference of opinion? Debate now.
- Advertising
- Should American business ethics change when dealing at the global level?
- Will online storefronts wipe out brick-and-mortar businesses?
- Should tobacco advertising be permitted?
- Do ads that use sex to sell their products degrade women?
- Are employee-owned companies more successful than traditional businesses?
- Can ethics overcome greed in the 21st century?
